SME Strategies were approached by The Alliance for Human Relevant Science for help to maximise the impact of the forthcoming launch of the Alliance at the House of Commons hosted by Sir David Amess MP. The Alliance promotes smarter medical research to develop more human relevant research methods for drug discovery, with the direct result of replacing animal testing with more predictive models.

SME Strategies proposed a project with two phases:

  1. To use social media and other marketing tools to maximise the effect of the launch event.
  2. To advise on ways of taking the Alliance forward post the launch to the next stage of its work.

Maximising the House of Commons launch event

A number of partners gave brief addresses to the gathering

We presented a menu of prioritised actions from which the Alliance chose the ones they wished to action with the time and resources available.

We then worked with the Alliance implementing these actions which included the use of Twitter and LinkedIn, photography, linking to relevant press editors, writing of press releases, ascertaining the motives of current supporters, smarter use of the existing database, developing the messages to be sent to both supporters and the into the public domain, harnessing the House of Commons backdrop to the event and promoting the aims of the Alliance.

Developing the Alliance’s work post launch event

Kathy Archibald, Founder member of the Alliance and Dr Roumteen Keshe of SME Strategies

We presented a set of suggestions to take the work of the Alliance forward including governance of the Alliance, an audit of skills and skill gaps, brainstorming sessions, review of the Alliance’s current strategy, identifying strategic objectives with timelines, attracting funding, website enhancement (eg branding, messages, monthly updates, SEO, supporter engagement), regular emails and Twitter to supporters, creation of an online community, conferences and clearer branding and marketing of the Alliance.

The Alliance will review their option in the light of the outcome of the launch event and its success in attracting new partners.

Kathy Archibald, Director of Safer Medicines Trust, a founder member of the Alliance said “The advice and assistance provided by David Eaton and Dr Roumteen Keshe of SME Strategies were invaluable. Their experience with social media and event planning helped to maximise the impact of our launch event creatively and professionally.”

The project was led by David Eaton (Director of SME Strategies) and Dr Roumteen Keshe (Affiliate of SME Strategies).

Click here to see more photos from the launch event: