Website writing services

David Eaton offers website writing services (sometimes called content writing) in conjunction with a specialist professional copywriter with 30 years of experience and also with a Master’s level graduate in writing.

This service includes web copywriting, editing and feedback. Writing website copy (especially blog writing) can be a real challenge to many SME business owners. Part of the problem is strategic: how should you position the enterprise? With whom are you communicating? What will get the customer’s attention?

First impressions are vital, when a new visitor opens up your website. The right headline, a professional design and well written wording creates the right first impression. If you love to write and have a great deal of experience in this area, you have a strategic advantage. However, many business owners, marketing professionals, directors and managers feel that they could use some help, when it comes to writing for the web.

The key issues include:

  • Writing for your target market
  • Understanding the business and what it stands for
  • Creating and using an appropriate voice for your business
  • Finding the right headline for your homepage
  • Positioning your business in the customer’s mind
  • Understanding the features and benefits you offer
  • Creating customer engagement, so that they keep reading
  • Having appropriate calls to action
  • Generating sales leads and sales

On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money – David Ogilvy

There are two levels of webcopy:

Level one – Clear writing

This flows well and is grammatically correct. On the internet we sometimes find websites which are peppered with spelling mistakes and poor grammar. How does this make us feel about the people running the website? The website owner should, at the very least, get someone else to check their webcopy.

Many people tell me that they wouldn’t buy from a website with lots of mistakes, as it is a clear message about the brand. “It’s sloppy, isn’t it?” as a lady once commented during a seminar. “If a Bed & Breakfast can’t spell accommodation, I’m not going to stay there.

This inattention to detail will be reflected in their kitchen and the way that they clean the rooms. It’s the same for websites,” she continued. “Poor spelling and hard to read wording turns me off. It jumps out of the page. One click and I’m gone.”  Writing is an art and it takes time and practice to develop the skills to write well.

A copywriter should have an understanding of people, an insight into them, a sympathy toward them. – George Gribbin

Level two – Persuasive copy

This makes the website visitor want to find out more, arrange a meeting with you, or place an order. On the one hand, it helps if your writer reads a great deal. This will help with their vocabulary and turn of phrase. On the other hand, it helps if the writer is a salesperson. When writing for a website, it can really help to weave professional selling techniques into the copy, which partly explains why good copy can led to a strong flow of sales leads.

Copy is a direct conversation with the consumer. – Shirley Polykoff

Search Engine Optimisation (SEO)

SEO is important for most website owners. After all, they want to get significant amounts of traffic to their websites. Ideally, they want to achieve this without paying for advertising. We can work with you to advise on your list of keywords. Just having one right keyword could bring a lucrative prospective client. One key client of SME Strategies found us by searching for keywords. Our website appeared on page one of his search and two phone calls later we had secured a great client and business was won. We ensure that google analytics (which is free) is embedded in the websites of our clients. SEO and social media can be used to attract traffic to your website.

Here are some of the ways that we can help you:

  • Writing blogs for you
  • Writing key sections ie the homepage
  • Writing the entire website for you
  • Giving you feedback and guidance
  • Teaching you how to write better website words
  • Creating the entire website for you

We can help enterprises of all sizes, both within the UK and internationally. We communicate by email, telephone, Skype and of course face to face.

If you are interested in our webcopy writing services, either email David at david.eaton@smestrategies.co.uk or call him on 07841 215182.

The man who stops advertising to save money is like the man who stops the clock to save time. – Thomas Jefferson