Creating the foundation for a defensible brand

Creating the foundation for a defensible brand

We are delighted that Seth Matisak, Head of Design at Forward Partners is our guest blogger. In his article Seth discusses the importance of the brand and the ways in which technology entrepreneurs can get this right from the onset. Whilst the opportunity to get your...
The making of a Credit Controller!

The making of a Credit Controller!

After an interesting career as the senior Management Accountant in an international food flavours business, John* knew that the merger of his company with a competitor was going to mean his role was disappearing. He braced himself for the inevitable redundancy but to...